ProjectBrand Film


Role/sCreative Direction


Kings (or Queens) of luxury, Hermes approached asking for a short film to promote their Wanderland art exhibit in Saatchi Gallery in London.

The concept of Wanderland was developed by Hermes Creative Director, as a way of expressing the life of Le Flaneur: a character without objectives in life other than to observe and absorb that around him.

We chose to express this not through a person at all, but a cat; who we hired and begged to wander around the empty exhibition to see what took her fancy.

Posted on Facebook and Hermes' website, the film achieved some of the largest viewing figures of all films produced by the brand.