ProjectBrand Film
AgencyFolk
Role/sCreative Direction
Year2016
The inspiration for the season's collection came from an old lift (still in use) housed in an apartment building in central Budapest, Hungary. Yeon took photos and wanted to convey the feel of travelling in such an old, elegantly designed piece of engineering. We travelled to Budapest, found the lift, shot both inside and out, travelled up and down 1000 times.
The result is this moving and artistic piece celebrating traditional craftsmanship. Soundtrack was also produced by us.
